Our Projects
Program: “Famous Market, Must-Try Shops” and “Eat Well with Credit”
Under this initiative, Thai Credit Bank utilizes its social media platforms as a communication channel to support its customers and small entrepreneurs, who are key drivers of the grassroots economy. Rather than focusing solely on advertising, the Bank creates impactful content marketing to help promote and strengthen the visibility of these businesses.
Target Selection: Participating businesses are selected from actual customers of Thai Credit Bank with strong potential and distinctive product quality.
Long-form Content: The full program “Famous Market, Must-Try Shops” on YouTube, highlighting the entrepreneurs’ success stories and the atmosphere of their shops.
Short-form Content: The program “Eat Well with Credit” on Facebook and TikTok, designed to be engaging, concise, and easily accessible.
Distribution Statistics (Current Status)
Frequency: Content is produced and published continuously at an average of 2–4 clips per month.
Content Volume: Currently, 5 episodes of “Famous Market, Must-Try Shops” are available on YouTube, with 9 short-form episodes adapted into “Eat Well with Credit” published on Facebook and TikTok. The program has received strong audience engagement, with viewership exceeding one million views across platforms.
Benefits and Value Created
| Beneficiaries | Benefits |
|---|---|
| Customers (Merchants) | Free Marketing Support: Enhances business visibility and attracts new customers without advertising costs. |
| The Bank | Customer Loyalty: Strengthens customer relationships through non-financial services, fostering deeper engagement and long-term brand affinity. |
| Viewers / Public | Access to Quality Food: Provides curated information on selected quality shops, helping the public save time in discovering recommended market vendors. |
| Corporate Image | Social Impact: Reinforces the Bank’s role in supporting small entrepreneurs and contributing to the development of the community economy. |